Case Study: Smart Financial Centre achieves 15x ROAS and increased ticket sales with Ticketmaster

Smart Financial Centre - Customer Case Study

Smart Financial Centre, a new 2017 venue in Sugar Land, Texas, needed to quickly attract buyers and fill seats while staying economical as marketing shifted from traditional to digital channels. With tight budgets and a desire for a partner aligned to their goals, Smart Financial Centre chose Ticketmaster — specifically Ticketmaster’s Agency — to boost their digital marketing and drive ticket sales.

Ticketmaster’s Agency built campaigns using premium email, programmatic ad buying, and paid search, working with SFC to select the right data and media tools for each act. The solution enabled fast, granular audience segmentation (saving hours of manual work) and delivered strong results: 15x ROAS from premium email, 12x ROAS from programmatic, and 5x ROAS from paid search, increasing ticket sales while improving cost-efficiency.

Smart Financial Centre

Andrew Huang

Director of Marketing