Case Study: Orlando Magic transforms season ticket engagement with Ticketmaster

Orlando Magic boosts season ticket retention with Ticketmaster and 50%+ ticket returns

The Orlando Magic faced a challenge with their traditional season ticket model, which was seen as rigid and contributed to lower renewal rates, as fans were often unable to attend all games. Partnering with Ticketmaster and utilizing its Account Manager platform, the team sought to transform this model into a more flexible membership to improve fan satisfaction and retention.

Ticketmaster implemented a solution that enabled the Orlando Magic's innovative virtual currency, Magic Money. This system, integrated with the team's app, allowed fans to return unused tickets for currency to spend on upgrades, merchandise, and experiences. The results for the Magic included improved membership retention rates, higher fan engagement, and increased revenue from resold tickets, providing valuable data insights into fan behavior.

Orlando Magic