Case Study: Olympia Entertainment achieves 184% lift in conversion and 44% higher ROAS with Ticketmaster's TM1 Marketing Suggested Audiences

Olympia Entertainment Increased Their ROI Without Skipping a Beat

Olympia Entertainment, led by Digital Marketing and Analytics Manager Jordan Candea, needed to increase concert ticket sales on a fixed budget after interest‑based targeting and CRM lists delivered only marginal returns. To expand reach and lift conversions without raising ad spend, they turned to Ticketmaster and its TM1 Marketing Suggested Audiences offering.

Ticketmaster’s TM1 Marketing Suggested Audiences analyzed the Ticketmaster purchase database and matched past Olympia attendees’ preferences (within a 200‑mile radius) to current events to create highly targeted “hot lead” lists. Head‑to‑head versus interest‑based targeting, Ticketmaster’s solution drove a 184% boost in conversion rate, a 44% increase in return on ad spend and a 40% reduction in cost per acquisition, while remaining simple enough for the Olympia team to use immediately.

Olympia Entertainment

Jordan Candea

Digital Marketing and Analytics Manager