Case Study: Ohio State Fair boosts digital ticket sales and audience insights with Ticketmaster

Ohio State Fair sells 20,000 tickets in a day with Ticketmaster

The Ohio State Fair, a major annual event with over a million attendees, partnered with Ticketmaster to evolve its ticketing strategy. The challenge was to shift a historically walk-up customer base toward digital ticket adoption and leverage data to better understand its audience and drive sales.

Ticketmaster provided the platform for online ticket sales and its TM1 Marketing and Engagement tools. The solution involved targeted marketing campaigns and on-site efforts to educate and encourage digital purchases. As a result, the Ohio State Fair saw online general admission sales explode, including a single-day flash sale of over 20,000 tickets. This led to an 85% year-over-year increase in general admission ticket sales and provided valuable demographic data used for strategic decision-making.

Ohio State Fair