Case Study: Iowa State University drives incremental revenue and enhances fan experience with Ticketmaster's Cyclone Mobile Pass

Iowa State University drives $1.5M in incremental revenue with Ticketmaster

Iowa State University sought to optimize stadium inventory and drive new revenue by appealing to recent alumni and budget-conscious football fans who desired a more flexible ticketing option than a traditional full-season pass. The university collaborated with vendor Ticketmaster and its Nexus partner, seasonshare, to develop an innovative solution.

Ticketmaster, through its API integration and partnership with seasonshare, implemented the Cyclone Mobile Pass. This product algorithmically assigns a different seat for each home game based on unsold inventory, allowing the team to fill otherwise empty seats. The solution generated over $1.5 million in incremental revenue, created a new lead pipeline for full-season tickets, and enhanced the fan experience with features like group seating.

Iowa State University