Case Study: Jacksonville Jaguars achieve zero ticket fraud and unlock new fan relationships with Ticketmaster SafeTix

How Ticketmaster SafeTix Empowered The Jacksonville Jaguars to Build New Fan Relationships

The Jacksonville Jaguars needed to know more about their fans and stop ticket fraud at TIAA Bank Field: their legacy data capture identified only about 25% of attendees while 67,000+ fans entered each game, and PDF ticket copying/resale was a real threat. To address this, the Jaguars partnered with Ticketmaster and deployed its Presence® venue access and engagement platform along with Ticketmaster SafeTix™.

Ticketmaster implemented SafeTix’s rotating barcodes and chain-of-custody tracking to secure digital entry and capture fan identity, enabling 100% digital entry and unlocking thousands of new contacts. Results included 75%+ new names added to the database, zero reported fraud instances, 28,000 transferred-ticket accounts (over 21,000 of which were previously unknown to the team), discovery that 40% of transfers happened in the final 72 hours, and new actionable data that became the Jaguars’ top lead source for revenue.

Jacksonville Jaguars

Chris Gargani

VP of Ticket Sales & Service