Case Study: Seattle Theater Group achieves 95% reduction in ticket fraud and zero bot activity with Ticketmaster

How Removing Print-at-Home Tickets Drastically Decreased Ticket Fraud

Seattle Theater Group (STG) faced an overwhelming demand for Hamilton at the Paramount and needed to stop bots and counterfeit tickets from reaching patrons. To meet that challenge STG partnered with Ticketmaster, using Ticketmaster’s Verified Fan® platform for all public single-ticket sales and removing the “Print At Home” option in favor of hard stock and mobile entry.

Ticketmaster’s solution also centralized resale inventory management, which together with Verified Fan® and turning off print-at-home nearly eliminated bot activity and dramatically cut fraud—resulting in a 95% reduction in fraudulent tickets and ZERO detected bot activity during the Verified Fan® onsale. STG saw only 20 fraud incidents across the six-week run (versus the usual 10–20 per show), saved time and resources, and delivered a much smoother entry experience for patrons.

Seattle Theater Group

Tory Contreras

Director of Sales and Patron Services