Case Study: Fox Performing Arts Center achieves 70% upsell growth and faster ticketing with Ticketmaster TM1 Sales

Fox Rocks Ticket Sales & Upsells with TM1 Sales

Fox Performing Arts Center, alongside its sister venue Riverside Municipal Auditorium, faced the challenge of increasing ticket revenue, selling under‑performing inventory and boosting fan engagement. To tackle this, they piloted Ticketmaster’s TM1 Sales mobile app to bring the box office to guests, enable on‑site upsells (VIP, fast‑lane, discounted upcoming shows) and streamline ticketing during high turnout.

Using Ticketmaster’s TM1 Sales, staff actively promoted and sold tickets in lines, trained non‑ticketing staff within minutes for line‑busting, and used targeted offers to match attendee demographics. The impact was immediate: first‑night upsells covered TM1 Sales hardware costs, app usage accounted for 60% of an upsell goal and helped surpass sales objectives by 40%, with measurable results of 22% of tickets sold via TM1 Sales, a 70% increase in upsell purchases and a 17% increase in revenue.

Fox Performing Arts Center

Adam Frey

Assistant Box Office Manager