Case Study: Clemson Athletics improves fan ticketing and donor management with Ticketmaster

Clemson Athletics streamlines all 6 ticketed sports with Ticketmaster

Clemson Athletics, a storied collegiate sports program, was facing challenges with outdated technology and a lack of reliability from its previous ticketing provider. The school struggled with mobile integration, forcing them to rely on printing hard tickets for game day resolutions. They needed a new system that could also seamlessly integrate with their IPTAY donor foundation. Clemson Athletics switched to Ticketmaster to make the ticket management and donation process seamless for their fans.

Ticketmaster provided a highly orchestrated onboarding process with expert training and support for both the ticketing and development teams. The solution delivered a more consistent and dependable customer experience, with fans quickly benefiting from the ease of mobile ticketing and single sign-on access. This resulted in efficient ticket management, smooth entry on game days, and elevated event awareness on the Ticketmaster global marketplace. The move provided Clemson with powerful new tools like dynamic pricing and VIP offerings, allowing them to better their processes and the fan experience without any issues across all six of their ticketed sports.

Clemson Athletics