Case Study: Bradley University achieves a 233% increase in online renewals and 73% growth in fan database with Ticketmaster Account Manager

Bradley University Building Their Fan Database Leads to Big Wins

Bradley University, a top-ranked private school with 15 Division I varsity programs, faced a shift from box-office season ticket sales to a modern, digital experience and needed to capture more fan data to enable personalized marketing. To address this, Bradley partnered with Ticketmaster and implemented the Account Manager portal to move season ticket purchases and renewals online, eliminate PDFs, and provide a branded online/mobile ticket-management experience.

Ticketmaster’s Account Manager plus digital ticketing let fans pay invoices and view, sell, and transfer tickets on desktop or mobile, while capturing previously unknown attendee data. The move drove a 233% year-over-year increase in online renewals, a 73% rise in new names to file, and 100% digital tickets for season ticket holders, giving Bradley University a larger, higher-quality database and actionable insights to better engage fans.

Bradley University

Nathan Bramwell

Assistant Athletic Director - Ticket Sales & Operations