Case Study: TUI Group achieves real-time pricing and market-leading customer service with TIBCO Software

TUI Group Books Trip to Success with Fast Data

TUI Group, the world’s leading tourism business serving 20 million customers across airlines, hotels, cruise liners and travel agencies, faced a post‑merger technology challenge: dozens of disparate applications created complexity that threatened service quality, agility and growth. To remain competitive and deliver highly personalized, timely customer experiences and pricing, TUI needed a consolidated, maintainable integration layer and real‑time analytics to react quickly to customer needs.

TUI implemented TIBCO Fast Data technologies—including ActiveMatrix BusinessWorks for integration and Spotfire for real‑time analytics—enabling immediate price adjustments, targeted customer messages, faster application integration and self‑service controls for internal users. The result was smarter, just‑right pricing without sacrificing margin, improved customer experience and net promoter scores, greater development speed and system stability (supporting about €50 million in daily revenue), and recognition with a Trailblazer Award.

TUI Group

Heinz Kreuze

CIO of TUI Central Region and CEO