Case Study: Service Management Group (SMG) achieves rapid client adoption and real-time competitive benchmarking with TIBCO Software's Spotfire

SMG Answers Client Craving for Competitive Benchmarking with Spotfire

SMG, a global experience intelligence firm serving 450+ brands from four offices worldwide, was collecting rich real-time survey and behavioral data via a mobile app but lacked a way to share interactive insights. Clients wanted immediate, customizable metrics and competitive benchmarking at the market (DMA) level, yet SMG was spending excessive time producing static quarterly reports rather than enabling timely action.

SMG implemented TIBCO Spotfire to build BrandGeek, a map-based visualization and benchmarking product that lets clients slice data by DMA, self-rank, and access real-time performance metrics. The solution strengthened client partnerships, accelerated adoption from 0 to 60 clients in one year, and set the stage for enhanced drill-downs, more maps, and predictive modeling.

Service Management Group (SMG)

Fred Gruhn

Lead QA Engineer