Case Study: Macy’s boosts mobile performance and conversions with TIBCO Software’s TIBCO Cloud API Management

Macy’s Directs Millennial Traffic with TIBCO Cloud API Management

Macy’s, the iconic U.S. retailer, faced a surge in mobile traffic as shoppers shifted from desktop to smartphones. The company needed to modernize and scale its API-driven architecture, optimize data caching and response times for slower networks, and avoid dissatisfied customers, lost sales, and damage to its brand as mobile became the primary shopping channel.

Macy’s implemented TIBCO Cloud API Management (including a local edition behind its firewall) to deliver lightweight, high-speed RESTful APIs, improve monitoring and security, and speed developer access to documentation and tools. The result was faster, optimized mobile services (including features like image search), quicker checkouts, higher conversion rates, and better capacity planning for peak shopping periods.

Macy’s

David Moyer

Head of API Management