Case Study: Slack boosts product understanding and adoption with Thinkmojo video demos

Slack x Thinkmojo | Video Case Study

Slack, a corporate chat application, had a highly capable product but faced the challenge that its users did not fully understand how to utilize it to its full potential. To address this, Slack partnered with vendor Thinkmojo to create a new generation of product demo videos that could effectively communicate the platform's strategic value.

Thinkmojo's solution was to create a unique and engaging series of videos that focused on strategic narratives rather than simple instruction, mirroring the user experience to show why to use features. The videos achieved millions of views with unusually high audience retention rates. This collaboration contributed to Slack's growth from a few hundred thousand users to millions, helping it become the world's most popular corporate chat app.

Slack