Case Study: Allied Media Projects builds a lasting annual conference brand with The Work Department

Allied Media Projects partners with The Work Department for 6 years of conference branding

For six years, Allied Media Projects partnered with The Work Department to address the evolving branding and communications needs of their annual Allied Media Conference. The challenge was to create a distinct visual identity each year that reflected the conference's themes of connection and social justice, while also producing a cohesive suite of materials for a growing, participatory community.

The Work Department implemented a year-long participatory design process, collaboratively developing new annual visual identities and a full suite of print and digital communications. Their solution included program books, signage, and an open-source asset toolkit, which deepened the conference's impact by ensuring accessible, inclusive, and mission-aligned branding. This partnership provided a sustainable visual framework that supported the conference through its final iterations, including a virtual event in 2020, until its sunset in 2024.

Allied Media Projects