Case Study: AIR strengthens its brand and website with The Work Department

AIR extends branding and website redesign capacity over 9 months with The Work Department

The Work Department provided project management services to AIR, a public media nonprofit, to support its rebranding and website redesign. The 30-year-old organization, which supports a network of over 1,400 journalists and media makers, sought to grow its membership and better advocate for its freelance members but lacked the internal capacity to manage such a complex initiative.

Over a nine-month engagement, The Work Department extended AIR's capacity by managing the entire process. This included creating the request for proposals, advising on budget and timeline, selecting a design firm, and facilitating stakeholder feedback. The vendor's guidance helped all parties meet their objectives and timeline, resulting in a new brand and website that positions AIR to achieve its goal of growing its membership to 5,000.

AIR (public Media Nonprofit)