Case Study: Volkswagen Germany achieves 52% incremental reach with The Trade Desk omnichannel strategy

Volkswagen Germany drives 52% incremental reach with The Trade Desk

Volkswagen Germany faced competition from independent repair shops and needed to increase awareness and consideration for its Volkswagen Economy Service without overexposing consumers. To meet this challenge, they partnered with their agency PHD Media and The Trade Desk to implement a unified omnichannel strategy on its platform.

Using The Trade Desk's platform, Volkswagen activated a campaign across five channels, including connected TV and digital out-of-home, using first-party data to reach high-value audiences. The solution employed holistic frequency management and Identity Alliance to maximize incremental reach. The results included a 52% incremental reach, a 34 percentage point increase in consideration, and a 57% lower cost per acquisition for display activity.

Volkswagen Germany