Case Study: Vileda achieves 15.6% sales uplift with The Trade Desk

Vileda lifts sales 15.6% with The Trade Desk

Household cleaning brand Vileda sought to reinforce consumer preference for its best-selling mop in Australia's competitive retail environment. Their challenge was overcoming gaps in retail data and measurement to connect media investment directly to sales performance. They partnered with their agency and vendor The Trade Desk to develop a more data-driven, full-funnel strategy.

The Trade Desk executed an omnichannel campaign for Vileda using retail data, combining display, video, and digital out-of-home media. They used lookalike audiences and retail measurement solutions to connect media exposure to sales outcomes. The campaign achieved a 15.6% sales uplift, a 180% higher ROAS than the category benchmark, and reached 29% more individuals with the same budget, effectively demonstrating a strong link between advertising and sales.

Vileda