Case Study: McDonald’s Canada achieves a 2.68% lift in restaurant visits with The Trade Desk omnichannel media platform

McDonald’s Canada drives a 2.68% lift in restaurant visits with The Trade Desk

McDonald’s Canada sought to move beyond traditional advertising metrics to understand if its programmatic media investment could directly drive customers to visit its restaurants. Partnering with its agency, OMD Canada, the company worked with The Trade Desk to establish a clear, measurable link between ad exposure and real-world actions, aiming to drive incremental traffic efficiently across media channels.

Using The Trade Desk's AI-powered platform, Kokai, the solution consolidated media buying for a national omnichannel campaign across display, audio, CTV, and online video. This approach used holistic frequency caps and audience strategies to minimize waste and target consumers during relevant moments. The Trade Desk's platform and measurement tools, including a conversion lift study, proved the campaign's direct impact, driving a 2.68% lift in restaurant visits. Consumers exposed to three or more channels were twice as likely to visit, and reinvested savings from frequency caps increased household reach by 16%.

McDonald’s Canada