Case Study: General Mills achieves 5.5x sales uplift with The Trade Desk

General Mills boosts sales 5.5x with The Trade Desk

General Mills, a major food company, sought to improve consumer targeting and measurement for its Nature Valley brand in the U.K. To meet this challenge, they partnered with their agency and The Trade Desk to leverage its Retail Data product for a more impactful campaign strategy.

The Trade Desk implemented a solution using purchasing data from multiple retail partners to build precise audience segments. This enabled in-flight optimizations that significantly boosted performance. The campaign achieved a 5.5x uplift in sales, a 2x improvement in return on ad spend, and reached over 3 million unique users with minimal overlap, all while delivering a 92% lower CPM.

General Mills