Case Study: Tucows improves inclusive hiring and job postings with Textio

Tucows improves job post inclusivity in 6 months with Textio

The customer, Tucows, faced a challenge in making its hiring process more inclusive. The language used in its job postings was inadvertently alienating certain demographics, such as women and different age groups, which limited its talent pool. To address this, Tucows turned to the vendor Textio and its augmented writing platform to analyze and improve its job descriptions.

By implementing Textio's tool, Tucows was able to identify non-inclusive language and systematically revamp its job postings. The solution yielded significant results, with the company seeing a major improvement in its Textio scores within the first month and continued progress over six months. This effort to tailor its language helped Tucows diversify its applicant pipeline, particularly increasing applications from women, and it was recognized with a Textio Leadership Award for its high average score.

Tucows