Case Study: T-Mobile achieves 17% more women candidates and 5-day faster hires with Textio

T-Mobile rejects the tradeoff between hiring quickly and hiring diversely with the help of Textio

T-Mobile, the US telecommunications company, faced the challenge of hiring quickly without sacrificing diversity and inclusion. To support its Equity In Action goals and ensure inclusive candidate communications, T-Mobile added Textio to its DEI tech stack to optimize job posts, recruiting emails and employer-brand content across the hiring workflow.

Textio was rolled out across recruiters, hiring managers and integrated with Workday, helping T-Mobile edit language to be more inclusive and upskill teams via Textio U. As a result, job posts revised to a gender-neutral tone attracted 17% more women applicants, posts with a Textio Score of 90+ filled roles an average of 5 days faster, and ERG-driven recruiting activity increased 12x—clear, measurable impact from Textio.

T-Mobile

Ari Vafaei

Sr. Manager of Military & Diversity Recruiting and Sourcing