Case Study: The Co-op achieves 17% more qualified candidates with Textio

How the Science Behind Textio Helped the Co-Op Reach 17% More Qualified Candidates

Co-op, a 173‑year‑old mutual business operating grocery, digital, insurance and funeral services, reorganized recruitment and created a Candidate Marketing team to write consistent job adverts. The problem was widespread inconsistency in tone, structure and language across many authors; when the team adopted Textio’s data‑driven writing platform they finally had objective, statistical guidance rather than opinion to standardize and improve job copy.

Using Textio to score and rewrite listings, the Co-op saw rapid, measurable gains: in the first three months open roles attracted 17% more applicants per day, jobs with a neutral/feminine tone written in Textio received 33% more applicants, 17% more qualified candidates and 15% more women applicants (technical roles saw ~8% more women), and average Textio Score rose from 62 to 84 as hiring teams gained confidence and efficiency. Textio’s platform delivered both stronger diversity outcomes and faster, higher‑quality hiring for the Co-op.

Co-op

Matt Eyre

Candidate Marketing Team