Case Study: Zillow Group achieves 16% higher passive-candidate response and three weeks faster time-to-hire with Textio Hire

How Textio Hire helped Zillow Group see 16% better response rate from passive candidates and three weeks faster time to hire

Zillow Group faced the challenge of widening its candidate pool and removing unconscious bias from recruiting communications and job posts to improve candidate experience and engagement. To tackle this, VP of Recruiting Annie Rihn adopted Textio’s augmented writing product, Textio Hire, to make outreach and job descriptions more inclusive and targeted.

Textio worked with Zillow Group to rewrite job postings and coach sourcers on inclusive, data-driven outreach; the result was measurable: recruiters using Textio saw a 16% higher response rate from passive candidates, Zillow Group saw 1.5x more qualified candidates on high-scoring postings, a 12% increase in applicants who identified as women, and roughly three weeks faster time to hire after deployment. Textio’s augmented writing solution directly improved both talent engagement and hiring efficiency.

Zillow

Annie Rihn

Vice President of Recruiting