Case Study: Gallagher transforms employer branding and scales recruiting with Textio

How Gallagher uses Textio to empower recruiters, scale smarter, and write in one voice

Gallagher, the 92-year-old insurance brokerage, needed to modernize its talent acquisition approach as the industry faced a wave of retirements and the company expanded globally. To support this shift from transactional recruiting to candidate marketing, Gallagher turned to Textio and its augmented writing platform to help recruiters create stronger, more approachable employer-brand content.

With Textio, Gallagher gave recruiters data-backed guidance to improve job descriptions and recruiting emails, build trust with hiring managers, and reduce biased, overly corporate language. The results were significant: by April 2019, Gallagher had written more than 1,600 job posts and nearly 5,000 recruiting emails with Textio across five countries, while also improving job-post language quality, balancing masculine tone, and strengthening adoption of a consistent global voice.

Gallagher

Mary Kay Baldino

Global Vice President of Talent Acquisition