Case Study: Kelly refines candidate experience and advances equitable hiring with Textio

How a workforce solutions company’s corporate recruiting team refined their candidate experience

Kelly, the global workforce solutions company, needed to quickly adapt its candidate and employer branding during the shifting hiring landscape of 2020. To ensure every touchpoint reflected its values and maintained an inclusive, empathetic candidate experience, Kelly turned to Textio, using Textio for Employer Brand alongside its existing job post, email, and InMail tools.

Textio helped Kelly review and refine career-site copy, social posts, newsletters, videos, and internal hiring materials for inclusive, growth-minded, and harmful language. The result was a more equitable and consistent employer brand aligned with Kelly’s Equity@Work initiative, with Textio enabling the team to identify language that could create barriers and improve how their messaging resonated across audiences.

Kelly

Marvin Figaro

Diversity and Sourcing Strategy Manager