Case Study: Amgen strengthens employer brand language with Textio

How a leading biotech company transformed its employer brand language

Amgen, a leading biotech company, wanted to strengthen its employer brand and better communicate its collaborative culture to candidates. Although the company was doing important work, its job descriptions and recruiting emails were not reflecting that story well, making it harder to authentically connect with top talent. To address this, Amgen turned to Textio and its language insights for recruiting content.

Using Textio’s AI-powered writing platform, Amgen revised job posts and recruiting emails with more intentional, data-backed language aligned to its employee value proposition. Textio helped the team identify phrases that improved performance and hiring outcomes, such as “inclusive work environment,” “encourage,” “robust,” “collaborative,” and “leader,” while flagging language that could slow hiring, like “complex,” “cross-functional,” and “oversee.” As a result, Amgen improved employer brand consistency, attracted more diverse and qualified candidates, and saw faster time to fill for roles with stronger language choices.

Amgen

John Graham

Senior Manager of Global Employer Brand