Case Study: Fraser Health achieves 30% more qualified candidates and 50% more interviews with Textio

How a healthcare provider in Canada reclaimed their job posts

Fraser Health, a large Canadian health care provider operating under tight government and union rules, needed a way to stand out to job seekers despite compensation and role requirements being largely standardized. The organization turned to Textio (using Textio Hire) to help reclaim the job post as a tool for communicating Fraser Health’s culture and attracting the right talent.

Textio analyzed Fraser Health job posts and guided rewrites to improve score and tone; posts scoring 38+ in Textio Hire attracted 30% more candidates who were qualified to move to first interview. Gender‑neutral language also mattered: neutral posts produced 11% more qualified applicants and 50% more candidates advanced to interviews. After rewriting a long-open executive director role with Textio, Fraser Health had 10 highly qualified candidates within a month, showing measurable hiring impact.

Fraser Health

James Nielsen

Director of Talent Acquisition and Onboarding