Case Study: Co-op achieves more diverse, qualified hiring with Textio

Co-op attracts 26% more women applicants with Textio

Co-op, a major UK retail cooperative, sought to attract more diverse and qualified candidates by better reflecting its core values in its hiring process. To permeate its principled culture through its job postings, Co-op partnered with the vendor Textio and used its augmented writing platform.

Textio's platform helped Co-op intentionally incorporate language from its cooperative values, such as "support," "together," and "committed," into its job descriptions. As a result, Co-op saw a 26% increase in female applicants for roles using the word "support" and filled open positions up to 8 days faster. Textio also helped Co-op's job posts become far more distinct and effective than its competitors', ultimately leading to a higher Textio score of 89 and a more successful hiring outcome.

Co-op