Case Study: Clarifai achieves diverse, competitive hiring of top machine learning talent with Textio

Clarifai - Customer Case Study

Clarifai, a fast-growing machine‑learning startup expanding from New York to San Francisco, faced intense competition from major tech firms for top AI talent and wanted to build a more diverse engineering and data‑science team. To improve and scale inclusive recruiting, Clarifai rolled out Textio—using Textio’s augmented writing platform to craft and optimize job descriptions—across the company.

Clarifai made Textio central to hiring (insisting job posts reach a Textio Score of 100 before publishing) and encouraged company‑wide signups, with about 70% of the team actively using Textio. That adoption generated more diverse applicant pools, excited hiring managers, and even candidates telling recruiters the postings helped them “see” themselves at Clarifai—demonstrating Textio’s measurable impact on outreach and candidate engagement.

Clarifai

Alex Rose

Talent Acquisition Lead