Case Study: Amgen strengthens employer brand language with Textio

Amgen improves job description performance with Textio’s data-driven hiring insights

Amgen, a leading biotech company, faced a challenge in authentically communicating its collaborative culture and strong employer brand to prospective talent through its job posts and recruiting emails. To compete for top talent across multiple industries, they partnered with the vendor Textio to transform their employer brand language and make it more effective.

Using Textio's data-driven language platform, Amgen evaluated and improved its job descriptions. The solution provided insights that prompted writers to use phrases that aligned with the company's culture, which increased the quality and diversity of applicants. Textio helped identify specific terms that sped up hiring, such as "collaborative" and "leader." As a result, Amgen achieved a more consistent and intentional employer brand voice that better reflected its unique culture and mission.

Amgen