Case Study: Gino Ward Farmers Insurance Agency improves client response and retention with Text Request

We take in 10 to 12 new leads a day using Text Request

Gino Ward Farmers Insurance Agency used Text Request, an SMS platform, to improve how they reached insurance clients and prospects. The agency’s biggest challenge was contactability: it often took 10 to 12 attempts to get someone on the phone, making it hard to connect for sales, service, and renewals.

With Text Request, the agency streamlined day-to-day messaging, automated renewal and claim reminders, and used templates for onboarding, lead nurturing, and win-back campaigns. Gino Ward Farmers Insurance Agency says it now brings in 10 to 12 new leads a day through texting, sees faster response rates than email or calls, and has improved workflow, client retention, and review requests, with Text Request’s reports helping track engagement and delivery.

Gino Ward Farmers Insurance Agency

Matthew Thompson

Agency Producer