Case Study: Chattanooga Football Club boosts fan engagement with Text Request

We knew texting was the way our fans wanted to connect with us

Chattanooga Football Club, a nonprofit sports club, needed a better way to keep fans engaged when email wasn’t cutting it—especially during the pandemic and with limited staff and resources. They turned to Text Request and its business texting tools, including keywords and conversations, to connect with fans the way they preferred to communicate.

With Text Request, Chattanooga Football Club began using SMS for fan feedback, in-game promotions, giveaways, and urgent operational updates. The result was immediate: the ticketing team saw engagement increase right away, and the club was able to communicate faster while keeping messages personal and professional at scale.

Chattanooga Football Club

Jeremy Alumbaugh

Managing Director