Case Study: Turf Masters Lawn Care achieves faster payments and wins back customers with Text Request

Turf Masters Lawn Care - Customer Case Study

Turf Masters Lawn Care, a family‑owned leader serving more than 30,000 customers across nine Southeast locations, faced declining engagement from traditional channels like direct mail and email and needed to meet customers where they prefer to communicate. To modernize outreach and improve payment collection and two‑way customer conversations, Turf Masters adopted Text Request, using outbound texting and Text Request’s SMS Chat on their website.

Using Text Request for marketing texts, website SMS Chat, and payment reminders, Turf Masters boosted team productivity—enabling them to reposition a full‑time accounts receivable employee—and conducted multiple simultaneous customer conversations more efficiently. Text Request helped Turf Masters recover 12 customers through a “We Miss You” campaign, improve accounts receivable collections, and provided strong support and training resources that increased overall campaign effectiveness.

Turf Masters Lawn Care

Mandi Harris

Director of Marketing