Case Study: Tangerine Salon cuts on-hold complaints and streamlines bookings with Text Request

Texting is how our clients are used to communicating

Tangerine Salon is a multi-award-winning luxury salon with five Dallas-area locations and 130 employees that books roughly 2,000 appointments each week. Facing heavy phone traffic and rising on-hold complaints, Tangerine turned to Text Request and its texting tools (including a Click-to-Text link on every website page) to give customers a faster, more familiar way to communicate.

Using Text Request, Tangerine encouraged clients to text instead of call, freeing up phone lines and streamlining appointment booking. The result: booking via text became the primary channel for daily appointments, on-hold complaints dropped dramatically, and customers reported a more personal experience — all achieved through Text Request’s texting solution.

Tangerine Salon

Brandon Hensley

Founder & Owner