Case Study: The University of Tennessee at Chattanooga Athletics boosts fan engagement with Text Request

Text Request has helped us reach a broader audience and organize contacts more efficiently

The University of Tennessee at Chattanooga Athletics used Text Request to improve fan outreach as fewer people opened emails and more messages ended up in spam. The athletics marketing team needed a better way to reach fans where they are, engage them around games and events, and capture contact information for future communication.

With Text Request’s SMS marketing tools, including mass texting, keywords, link sharing, MMS, and contact tags, UTC Athletics promoted events, ran trivia, and collected opt-ins at the Southern Scuffle wrestling tournament. Using the keyword “SCUFFLE24,” they gained 126 new SMS subscribers during the 2024 tournament and now have almost 500 highly engaged subscribers total. Text Request also helped them segment audiences by tags like student, donor, football season ticket holder, or Southern Scuffle fan, making follow-up faster and more targeted.

The University of Tennessee at Chattanooga

Hannah Mitchell

Director of Marketing