Case Study: Team Blue NC wins 46% of the vote with Text Request

Our goal was to show our base and undecided voters where to cast their ballot

Team Blue NC partnered with Text Request to support a Democratic candidate running in a historically red county and city, where motivating voters to turn out was a major challenge. The campaign needed a way to activate base Democrats and undecided voters, share voting information, and overcome the difficulty of reaching people through traditional outreach.

Using Text Request’s peer to peer texting, Team Blue NC launched about three text campaigns per week starting four weeks before Election Day. The team contacted most of a 4,000-voter target universe four to six times, helped boost volunteer morale, and won more than 46% of the vote in a three-way race. Text Request enabled faster voter outreach, higher contact rates than phone calls, and measurable GOTV impact.

Team Blue NC

Christopher Dean

Co-Founder & President