Case Study: A Caring Pregnancy Center improves appointment show rates with Text Request

Other healthcare providers use text messaging, and our clients expect us to as well

A Caring Pregnancy Center (ACPC) is a pregnancy clinic that supports women with education, counseling, and medical care. Their challenge was reaching clients who were often stressed, hard to contact by phone, and preferred text messaging as a simpler, more familiar way to communicate. They used Text Request, including conversations and autoresponses, to help with appointment scheduling and client outreach.

With Text Request, ACPC enabled clients to text for first contact, appointment confirmations, follow-ups, and medical notifications, while also using SMS chat on their website and mass texts for donors. The platform helped them respond more personally and consistently, and Text Request’s appointment reminders boosted their show rate from 16% to nearly 60%.

A Caring Pregnancy Center

Tamra Axworthy

Executive Director