Case Study: Ion Franchising achieves faster lead responses and quicker deal conversions with Text Request

Ion Franchising - Customer Case Study

Ion Franchising, a Las Vegas–based franchise consulting and development firm with 25 years in the industry, faced a common challenge: prospective franchisees often have day jobs and families, so they frequently missed phone calls and emails. To keep conversations moving and better engage late-night leads, Ion Franchising turned to Text Request’s SMS platform, using its intuitive dashboard, contact groups, message templates, and custom signatures.

By implementing Text Request, Ion Franchising began sending immediate, personalized texts to new inquiries and following up more efficiently. The result was markedly faster engagement—leads “almost always respond that same night”—allowing the team to qualify prospects sooner, accelerate deal conversations, and focus only on serious candidates. Text Request’s tools delivered clear, immediate improvements in response rates and workflow speed.

Ion Franchising

Lance Graulich

Founder and CEO