Case Study: Citizens’ High School boosts student engagement and lead response with Text Request

How they use Text Request to start conversations with prospective students and get them the information they need

Citizens’ High School, a private distance-education institution serving non-traditional and adult learners, needed a better way to reach prospective students and manage text conversations as many leads prefer texting. To solve this communication and follow-up challenge they started using Text Request’s SMS service, integrating it with their workflows and CRM.

Text Request was implemented to automatically send texts when a new HubSpot contact is created, enable website texting, and route inquiries using keywords like “Enroll,” “Advisor,” and “Espanol.” The result: instant, preferred-channel engagement with inbound leads, streamlined routing to the right staff, and stronger follow-up that makes it easier for students to get information and enroll.

Citizens’ High School

Desmond Williams

Director of Marketing