Case Study: Chattanooga Lookouts increase ticket sales and fan engagement with Text Request

Chattanooga Lookouts - Customer Case Study

Chattanooga Lookouts, a Minor League Baseball team in Chattanooga, Tennessee, worked with Text Request to improve fan engagement and avoid becoming just another unopened email in their supporters’ inboxes. The team also wanted a better way to segment outreach for promotions, merchandise, specials, and hiring while reaching more fans at once.

Using Text Request’s Groups, Keywords, and Mass Texting features, the Lookouts sent targeted, scheduled SMS messages to fans, season ticket holders, and applicants, with templates for promotions and reminders for incomplete job applications. Text Request helped them reach new audiences, speed up hiring, and generate measurable results, including an additional $5,479.78 in ticket sales during the 2023 season.

Chattanooga Lookouts

Sidney Hooper

Ticket Operations Manager