Case Study: Agency MVP boosts insurance deal closings with Text Request

Agency MVP clients close 57% more deals using the SMS tools offered through Text Request

Agency MVP is a smart lead management system for insurance agents. The company needed a business texting partner that could properly handle 10DLC registration and carrier compliance for its agents, especially as it moved from Twilio and wanted an easier way to connect texting into its lead-management workflow. Text Request’s open SMS API made it possible to integrate messaging directly into Agency MVP’s platform.

With Text Request, Agency MVP automated SMS follow-ups for new leads, re-engagement, win-back, renewal reminders, and customer onboarding, including workflows tied to lead providers like Ever Quote, Quote Wizard, and Smart Financial. Text Request also helped agents register and switch numbers smoothly, with responsive support throughout the process. As a result, Agency MVP says clients close 57% more deals using Text Request’s SMS tools, helping more messages get delivered at the right time and driving more new business.

Agency MVP

Bo Ward

Chief Executive Officer