Case Study: TruGreen achieves 10% higher call conversion and 7% higher sales retention with Tethr

TruGreen partners with Tethr to turn sales team into superstars

TruGreen, the nation’s largest lawn care company with roughly 2 million customers and 700 sales agents, needed to turn phone-based interactions into consistent top performance as it entered peak season and reorganized sales leadership. Sitting on vast amounts of unstructured call data, TruGreen sought a scalable, easy-to-use communications intelligence solution to improve hiring, targeted training, script compliance, conversion rates and reduce cost per sale — and partnered with Tethr to record, transcribe and analyze every call.

Tethr’s cloud platform delivered searchable transcripts, automatic call categorization, real-time alerts, dashboards and call analytics that let managers identify winning behaviors, coach agents, refine scripts and integrate insights into the CRM. Using Tethr, TruGreen achieved measurable gains: 10% improvement in call conversion, 7% increase in sales retention, 25% more second-year representatives, an 11% rise in representative commission dollars, and reclaimed 60+ hours per month for action that drives sales.

TruGreen

Matt Zoller

National Sales Director