Case Study: Fortune 50 Telecommunications Company achieves 218% increase in sales conversions with Tethr

A Fortune 50 telecommunications company uses Tethr for sales enablement and optimization

Fortune 50 Telecommunications Company partnered with Tethr, using Tethr for sales enablement and optimization to uncover what drives conversions for a new product. Their challenge was to increase positive sales behaviors and ensure consistent delivery on KPIs across multiple vendors and teams after initial high-level insights proved valuable.

Tethr helped the customer define and track the “Ask for Sale” KPI at scale, enabling managers to measure implementation and coach agents. The impact was immediate: Ask for Sale behavior rose 283% during launch week and 318% after 90 days, and calls with that behavior produced a 218% increase in sales conversions. With Tethr dashboards showing top and bottom performers, leadership expanded the platform across teams and vendors, delivering measurable lift in conversion rates.