Case Study: UOB achieves cost-efficient customer engagement with Tetherfi's Deflect-to-Digital solution

Driving Cost-Efficient Customer Engagement by Deflecting Telephony Voice Calls to Digital Channels

The customer, a leading global bank, faced challenges with its legacy voice systems, including rising support costs and long wait times, which hindered its digital transformation. They engaged Tetherfi to help shift from voice-dependent support to more efficient, digital-first customer engagement.

Tetherfi implemented its Deflect-to-Digital solution to redirect IVR callers to a secure mobile chat experience. This integrated platform improved operational efficiency and security. The solution reduced call abandonment rates, lowered operational costs, and increased customer satisfaction, providing a strong return on investment for the bank.

UOB