Case Study: Groupon boosts mobile app feedback and productivity with TestFairy

How Groupon Changed their Development Process and Employee Involvement, All With One Testfairy Tool!

Groupon, the local commerce marketplace and mobile app company, wanted to improve its internal “dogfood” testing process and get more useful feedback from employees before app releases. Before using TestFairy, feedback was often incomplete, slow to submit, and difficult to turn into actionable bug reports, which delayed fixes and releases.

With TestFairy’s mobile app distribution, in-app bug reporting, videos, logs, device data, and JIRA integration, Groupon made it easy for employees to shake the device, annotate issues, and send rich reports automatically. TestFairy helped Groupon increase productivity by 5x, capture far more feedback, speed up issue reproduction and prioritization, and improve app quality while accelerating release cycles.

Groupon

Matt Helmer

Mobile Product Manager