Case Study: ZACH Theatre grows all-access memberships with Tessitura

ZACH Theatre - Customer Case Study

ZACH Theatre, a theatre company in Austin, Texas, was facing a steady decline in traditional subscription revenue, a challenge exacerbated by the pandemic which caused them to lose nearly half of their existing subscriber base. They partnered with the vendor Tessitura to explore an alternative to this outdated model.

Using Tessitura's ticketing and analytics platform, ZACH Theatre implemented a new monthly all-access membership program called the ZACH Experience. This solution provided a consistent revenue stream, attracted new subscribers who now make up 20% of their subscription audience, and significantly reduced marketing expenses. Tessitura's adaptable system was crucial for building and managing the entire program efficiently.

ZACH Theatre

Greg Garcia

Associate Director of Marketing and Analytics