Case Study: Black Country Living Museum unifies teams and improves visitor insights with Tessitura

With Tessitura, the Black Country Living Museum improved more than admissions and customer service

The Black Country Living Museum faced a challenge with five disparate systems that prevented them from understanding their visitors and their behavior. To gain a unified view of its audience and streamline its admissions process, the museum selected the Tessitura platform after a significant procurement process.

By implementing Tessitura's integrated CRM and ticketing system, including the TNEW web solution and N-Scan for admissions, the museum achieved its goals. Tessitura provided a seamless online booking journey, increased online sales, and delivered valuable data on visitor loyalty and frequency. The solution also had the unexpected benefit of unifying the museum's staff into a single, integrated team.

Black Country Living Museum

Laura Wakelin

Deputy Chief Executive of Communications and Marketing