Case Study: Yale University achieves flexible ticketing and marketing across campus organizations with Tessitura

Tessitura supports the diverse needs of student-run and professional entities within the university

Yale University needed a ticketing and customer relationship management solution capable of supporting the diverse and evolving needs of its many arts organizations, including the Yale Repertory Theatre, the Yale School of Music, and student-run cabarets. Each group had unique requirements, from processing countless free performances to handling complete annual rebranding. They required a system from vendor Tessitura that was flexible, could change on a dime, and could consolidate operations across the entire university.

Tessitura provided a comprehensive solution including its core software, Tessitura Hosting Services, and TN Express Web for e-commerce. The implementation centralized over a decade of patron history, enabled targeted marketing with data from T-Stats, and facilitated easy online and in-person ticketing across numerous venues. The results were significant, including faster ticket processing, a highly customized complimentary ticket portal for the Yale community, and vastly improved system reliability. The vendor's hosting services eliminated server crashes and provided crucial support for seamless upgrades, greatly reducing pressure on staff.

Yale University

Janna Ellis

Director