Case Study: Sydney Symphony Orchestra achieves targeted marketing and customer insights with Tessitura

Sydney Symphony Orchestra - Customer Case Study

The Sydney Symphony Orchestra needed a robust system to centralize customer data and drive more effective, personalized marketing and fundraising efforts. They turned to the Tessitura platform to serve as the backbone for their ticketing, box office, and development activities, aiming to improve segmentation, targeting, and return on investment.

By implementing Tessitura, the solution provided a single, flexible platform to unify all customer information. This enabled the orchestra to personalize communications, gain instant sales feedback for daily marketing tactics, and conduct deep data analysis on subscriber trends. Tessitura’s customizable nature allowed them to build a rich profile of each customer, leading to more informed internal decisions and stronger customer relationships across all departments.

Sydney Symphony Orchestra

Meera Gooley

Head of Digital Marketing